Here's how ReadyDemo's proven six-step process assures quality, creativity, and a compelling story delivered on time.
- Establish the Objectives
Even the coolest-looking product demo won’t help you sell more, faster unless it matches and enhances your strategic objectives. A clear understanding of the expected user action at the end of the demo is established well before the project begins, assuring the demo will achieve the objectives.
Deliverable: Strategy Brief
- Develop the Creative
Through personal interviews with your knowledge sources, reviews of competitor offerings and strategies, reviews of press and/or analyst reports, and a thorough understanding of the target audience, the basis for the story is established and explored. This basis evolves throughout the script and storyboard development process for accuracy and complete customer satisfaction. Creativity and open, facilitated collaboration creates maximum productivity and the most compelling stories.
Deliverable: Creative Brief
- Script the Story
With experience in the high technology, software, medical, and consumer industries, our scripts bring your brand and marketing objectives to life. And with experience working on so many stories for so many business objectives, our writers are able to rapidly tell your story the way you want it told. No rigid templates that get in the way, no creative stone is left unturned. Our scripts are pure eloquence, succinctly delivered.
Deliverable: Microsoft Word Document
- Storyboard the Visuals
No matter how many pages or iterations, clients get the visual story they crave. And seeking low-cost stock photography and video means the final deliverable is as cost-effective as possible. Again, open, creative collaboration rules the effort.
Deliverable: Microsoft PowerPoint Deck
- Record the Narration
Our stable of reliable voice talent—from senior executives to young adults—provides just the right male or female voice to appeal to your target audience. The right voice is essential to making an emotional connection with your audience and we have all the right people ready to provide it.
Deliverable: Audio Recording
- Create the Final Deliverables
Even though each story unfolds in their own unique way, our Flash designers are usually able to produce your Flash movie in as little as one week. And there’s no cap on the number of iterations; if you’re ever unhappy with the finished product, we’ll keep fine-tuning it until you are.
If your demo includes live acting, we’ll coordinate the actors, camera crew, audio engineers, studio, and post-production staff so your project proceeds without a hitch.
Deliverable: Flash Files (SWF) and/or Movie Files (SWF, WMF, QT, FLV)
Follow-up on the Success
We’re solely focused on product demos backed by a rich history in creating all kinds of marketing materials and campaigns so we know how you can make the most of your demo. Once your demo is complete, we follow up to make sure it’s maximizing returns. We’ll offer our expert advice, free of charge, on all kinds of marketing efforts such as keyword campaigns and landing pages, CDs and thumb drives, displaying the demo at live events, and more.
Deliverable: Free Advice |
