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| Multiple chapters and a deep dive into the product's functionality validate the product's value proposition claims. |
| Duration: | 7:20 |
| Audience: | Prospects |
| Objectives: | Awareness of features and functionality Understanding of value Belief in security, integration, administration |
| Lively introduction to solving the challenges of paper-based data collection and how it is replaced with a tablet computer. Deep dive into the product shows handwriting recognition. |
| Duration: | 4:10 |
| Audience: | Prospects |
| Objectives: | Awareness of company and solution Understanding of functionality Belief in ROI |
| Completely custom animation throughout describes business challenges that are overcome with their solution. Very few product shots. |
| Duration: | 4:45 |
| Audience: | Prospects |
| Objectives: | Awareness of company and solution
Understanding of functionality Belief in ROI |
| Choose to view the value proposition and deep product tours as various users do. |
| Duration: | 7:00 (per role) |
| Audience: | Prospects; multiple roles in organization |
| Objectives: | Awareness of ROI to organization and individuals Understanding of functionality Belief in company as change agent and innovator |
| Gets their sales force fired up about their entire marketing track record and approach. |
| Duration: | 2:40 |
| Audience: | Internal sales force |
| Objectives: | Awareness of marketing strategy Understanding of how strategic plan is being implemented Belief in their ability to capture market share |
| Presents their partners with resale opportunities, leadership, track record and more. |
| Duration: | 4:15 |
| Audience: | Partner community |
| Objectives: | Awareness of marketing strategy
Understanding of how product line will improve their sales Belief in company as valuable strategic partner |
| Multiple chapters describe how their solution helps financial services firms with online delivery. |
| Duration: | 8:00 |
| Audience: | Prospects |
| Objectives: | Awareness of solution
Understanding of ROI Belief in company |
